Turning complex systems into intuitive player experiences.
A UX leader with 15+ years directing teams and doing the hands-on work — from research and strategy through pixel-perfect execution.
FEATURED WORK
MY DESIGN PRINCIPALS
Tell a Story
Even the most routine task can feel engaging if users understand the stakes and feel accomplished upon completion.
Forever Learn
Learning is a never-ending expedition. Become a student of your users. Prototype new ideas. Explore new tools and tech.
Cherish Your Team
No one designs in a vacuum. Value the people around you, communicate clearly, disagree respectfully, and have fun along the way.
About
Turning complex systems into intuitive player experiences.
A UX leader with 15+ years directing teams and doing the hands-on work — from research and strategy through pixel-perfect execution.
FEATURED WORK
MY DESIGN PRINCIPALS
Tell a Story
Even the most routine task can feel engaging if users understand the stakes and feel accomplished upon completion.
Forever Learn
Learning is a never-ending expedition. Become a student of your users. Prototype new ideas. Explore new tools and tech.
Cherish Your Team
No one designs in a vacuum. Value the people around you, communicate clearly, disagree respectfully, and have fun along the way.
George Rodgers
About
Turning complex systems into intuitive player experiences.
A UX leader with 15+ years directing teams and doing the hands-on work — from research and strategy through pixel-perfect execution.
FEATURED WORK
MY DESIGN PRINCIPALS
Tell a Story
Even the most routine task can feel engaging if users understand the stakes and feel accomplished upon completion.
Forever Learn
Learning is a never-ending expedition. Become a student of your users. Prototype new ideas. Explore new tools and tech.
Cherish Your Team
No one designs in a vacuum. Value the people around you, communicate clearly, disagree respectfully, and have fun along the way.
George Rodgers
About