Visual Direction and Technical Strategy
One of the core challenges of Table & Taste was creating realistic and appetizing 3D food.
As Senior Art Director, I drove the art R&D initiative, investigating new tech with both internal and external teams and prototyping different approaches.
In the end, we were able to develop an approach that met our goals, and went on to build a pipeline generating over 300 photorealistic 3D recipe and ingredient assets.
Tools: Unity, custom photogrammetry
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About Me
User Interface Design & Direction
I oversaw the design and execution of all aspects of UI development - hiring and managing the UI/UX team, and working with all disciplines across the team including PM, User Research, Engineering and QA.
I designed the look & feel of Table & Taste’s UI. We tested several style variations with potential users in order to validate appeal with target audience. The style needed to feel fun like a game but also welcoming to players who were used to food apps.
I wrote specs for UI features, developed wireframes, mocks, prototypes, and animations.
Tools: Sketch, Photoshop
Interaction Design
Once we settled on a design, I created the wireframes and flow diagrams to build core functionality.
Tools: Sketch, Photoshop
Visual Direction and Technical Strategy
One of the core challenges of Table & Taste was creating realistic and appetizing 3D food.
As Senior Art Director, I drove the art R&D initiative, investigating new tech with both internal and external teams and prototyping different approaches.
In the end, we were able to develop an approach that met our goals, and went on to build a pipeline generating over 300 photorealistic 3D recipe and ingredient assets.
Tools: Unity, custom photogrammetry
Home
About Me
Table & Taste
Table & Taste was a food-based lifestyle game from the Crowdstar studio. I was part of a core team that come up with the concept for the game, prototyped it, and took it into production.
Role: Creative Director, Art Director
User Interface Design & Direction
I oversaw the design and execution of all aspects of UI development - hiring and managing the UI/UX team, and working with all disciplines across the team including PM, User Research, Engineering and QA.
I designed the look & feel of Table & Taste’s UI. We tested several style variations with potential users in order to validate appeal with target audience. The style needed to feel fun like a game but also welcoming to players who were used to food apps.
I wrote specs for UI features, developed wireframes, mocks, prototypes, and animations.
Tools: Sketch, Photoshop
Interaction Design
Once we settled on a design, I created the wireframes and flow diagrams to build core functionality.
Tools: Sketch, Photoshop
Home
About Me
Visual Direction and Technical Strategy
One of the core challenges of Table & Taste was creating realistic and appetizing 3D food.
As Senior Art Director, I drove the art R&D initiative, investigating new tech with both internal and external teams and prototyping different approaches.
In the end, we were able to develop an approach that met our goals, and went on to build a pipeline generating over 300 photorealistic 3D recipe and ingredient assets.
Tools: Unity, custom photogrammetry
Table & Taste
Table & Taste was a food-based lifestyle game from the Crowdstar studio. I was part of a core team that come up with the concept for the game, prototyped it, and took it into production.
Role: Creative Director, Art Director
User Interface Design & Direction
I oversaw the design and execution of all aspects of UI development - hiring and managing the UI/UX team, and working with all disciplines across the team including PM, User Research, Engineering and QA.
I designed the look & feel of Table & Taste’s UI. We tested several style variations with potential users in order to validate appeal with target audience. The style needed to feel fun like a game but also welcoming to players who were used to food apps.
I wrote specs for UI features, developed wireframes, mocks, prototypes, and animations.
Tools: Sketch, Photoshop
Reward Moment Animation Mock
Tools: Figma, Photoshop, After Effects
Interaction Design
Once we settled on a design, I created the wireframes and flow diagrams to build core functionality.
Tools: Sketch, Photoshop