DORIAN
Creating a goal system to drive deeper fan engagement with UGC games
My Role
User Research
Product Design
Tools
Figma
The Core Team
VP of Content
VP of Marketing
Director of PM
Lead Engineer
Identifying the Opportunity
I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.
Interviewing one of our users
Getting Started
I like to start by gathering all requirements for a design, both from a user perspective as well as company goals. It’s important to align on key KPIs with the core team before starting design to ensure we know in advance how to measure success.
Fan goals:
Be able to see the progress I’m making in my character relationships per game.
Have an easily accessible way to see what rewards I can earn for each goal.
Business goals:
Increase D7 retention by XX%
Increase daily reengagement in same game by XX%
Results & Next Steps
We released an MVP of the feature and saw over 20% increased D7 retention on the games that were utilizing the new system. This gave us the confidence to expand the feature with several new enhancements and sub-features.
Play tests, event tracking, and additional interviews gave us the data we needed to identify areas of improvement in the UX. The result was significantly increased retention and engagement on games using the new system.
About
DORIAN
Creating a goal system to drive deeper fan engagement with UGC games
My Role
User Research
Product Design
Tools
Figma
The Core Team
VP of Content
VP of Marketing
Director of PM
Lead Engineer
Identifying the Opportunity
I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.
Interviewing one of our users
Getting Started
I like to start by gathering all requirements for a design, both from a user perspective as well as company goals. It’s important to align on key KPIs with the core team before starting design to ensure we know in advance how to measure success.
Fan goals:
Be able to see the progress I’m making in my character relationships per game.
Have an easily accessible way to see what rewards I can earn for each goal.
Business goals:
Increase D7 retention by XX%
Increase daily reengagement in same game by XX%
Results & Next Steps
We released an MVP of the feature and saw over 20% increased D7 retention on the games that were utilizing the new system. This gave us the confidence to expand the feature with several new enhancements and sub-features.
Play tests, event tracking, and additional interviews gave us the data we needed to identify areas of improvement in the UX. The result was significantly increased retention and engagement on games using the new system.
George Rodgers
About
DORIAN
Creating a goal system to drive deeper fan engagement with UGC games
My Role
User Research
Product Design
Visual Design & Animation
Tools
Figma
The Core Team
VP of Content
VP of Marketing
Director of PM
VP of Engineering
Identifying the Opportunity
I frequently interview our users to learn more about experience with our app and creator tools. Many of the games on the Dorian platform are dating sims, and a common player request in interviews was the desire to track their progress building relationships with game characters. The data also backed up that fans who engaged with characters in this way showed deeper engagement. From this, we saw an opportunity to deepen fan retention and engagement by creating a goal system that any creator could add to their games.
Interviewing one of our users
Getting Started
I like to start by gathering all requirements for a design, both from a user perspective as well as company goals. It’s important to align on key KPIs with the core team before starting design to ensure we know in advance how to measure success.
Fan goals:
Be able to see the progress I’m making in my character relationships per game.
Have an easily accessible way to see what rewards I can earn for each goal.
Business goals:
Increase D7 retention by XX%
Increase daily reengagement in same game by XX%
Results & Next Steps
We released an MVP of the feature and saw over 20% increased D7 retention on the games that were utilizing the new system. This gave us the confidence to expand the feature with several new enhancements and sub-features.
Play tests, event tracking, and additional interviews gave us the data we needed to identify areas of improvement in the UX. The result was significantly increased retention and engagement on games using the new system.
George Rodgers
About